About Us

  • Our Philosophy

    Natural. The benefits of permanent cosmetics are to help you feel and look your best as naturally and effortlessly as possible. We take the fear out of tattooing by showing you how your desired procedure will look during an in-depth and relaxed consultation. Once you decide to get started, you’ll be amazed by how surprisingly quick, comfortable and easy the process can be. We specialize in natural-looking permanent makeup, corrective cosmetic tattooing, non-laser tattoo removal and lightening, scar camouflage and three-dimensional areola repigmentation.

    Our clients receive an unparalleled level of service under the strictest, OSHA-compliant safety and sanitation standards in an inspected facility current with all state and county requirements.

    So just imagine having your key facial features made up to look fresh, modern, and natural by a professional makeup artist. Now imagine waking up with it each day. Satisfying your needs and exceeding your expectations with safety and professionalism are our utmost priority.

    Society-for-Permanent-Cosmetic-Professional_Logo American-Academy-of-Micropigmentation-logo

  • About Jeannie

    Jeannie-Sides-JuvEssentials_profile-pic2Jeannie Sides is a licensed Esthetician and Cosmetic Tattoo artist, servicing San Francisco and beyond since 2003. Her gentle and meticulous approach has earned her a loyal following among those who demand the very best for the enhancement of their faces. Recommended and referred by members of the medical community and body art industry, she has personally performed nearly 10,000 successful procedures with the combined knowledge of makeup artistry, advanced tattooing techniques, and familiarity with a wide variety of skin types acquired over a decade of experience.

    She enjoys using her skills to support local causes with her charitable contributions. Read more about her volunteer work.  A certified SofTap technician and trainer, Jeannie attends yearly continuing education and belongs to the Society of Permanent Cosmetic Professionals and the American Academy of Micropigmentation to stay abreast of developments in the industry.