Permanent makeup is a convenient solution for people who want to appear optimally at their best, but feel self-conscious about sparse eyebrows or eyelashes, or lips that are too thin, asymmetrical, or naturally lacking in color. It's also ideal for those who have allergies or are irritated by conventional cosmetics, have a physical limitation that makes applying makeup difficult, or are physically active or perspire heavily, and it has the added benefit of saving daily application time.