Sure, but just like for women, it depends on the individual needs of the person. Typically men can benefit with a subtle enhancement of the eyebrows to give more definition to their eyes and face. A brow procedure is more practical than say, tinting or coloring the brows, especially if there aren't a lot of hairs to color. The definition from a brow tattoo is also much longer lasting - a few years as opposed to several weeks for tinting.